Calverley Park Mews Development, a Prime Development of 9 units with a GDV of over £5.8 million
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- 03/01/24
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- 3 min read
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- Case studies
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A successful launch and sale of Calverley Park Mews a Prime central bespoke development
Location: Central Tunbridge Wells, TN2
Five luxury four-bedroom houses and four luxury two-bedroom apartments.
Situated in the centre of Tunbridge Wells next to Calverley Park, this brand new development comprised of a collection of luxury 4 bedroom houses and 2 bedroom apartments. Benefiting from an attractive town setting, yet within walking distance to Tunbridge Wells town centre, schools, retail, sporting facilities and the train station with frequent connections reaching London Bridge in just 41 minutes.
Strategy Overview
To showcase the launch of this brand new luxury development, we implemented a comprehensive marketing strategy that included the very best imagery and staging adding furniture to the empty units. Alongside this we created a dedicated development website allowing potential buyers to view all the development information in one place and to act act as a lead funnel to capture buyers details.
The Outcome
The results of development launch was the successful sale and completion of all 9 units with a gross development value of £5,825,000.
What Our Client Said
“Kings Estates sit head and shoulders above any other agent we have ever worked with.”
We had an exclusive development of high-specification houses and apartments in a prime location in central Tunbridge Wells and chose to speak to Kings Estates Prime as we felt their branding and marketing matched our high-end development.
Right from the start they were professional and extremely helpful in working out and implementing a comprehensive pricing, marketing and selling strategy and were always on hand to offer advice through the build process.
They produced excellent marketing content including a bespoke digital marketing campaign with an eye-catching and informative bespoke development website and they were always thinking outside of the box and creating clever marketing ideas including walk-through video tours for social media.
They were always on hand to offer marketing updates and once the sales were agreed they continued to push and liaise with buyers, surveyors, solicitors and other contractors to get the sales over the line. We spoke to various agents in Tunbridge Wells and we have sold a number of schemes all over the South East using many different estate agents and I can honestly say Kings Estates sit head and shoulders above any other agent we have ever worked with.
Peter Higginson - Mavis Burkett (5* Google Review Verified)